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DHS Blue Campaign

Blue Campaign Initiatives

Resources for the Public

Informational Materials

Several DHS offices have produced informational materials to educate the public on resources available to those affected by human trafficking.

  • U.S. Immigration and Customs Enforcement (ICE) has produced wallet-sized human trafficking indicator cards – available in 17 languages – to highlight differences between smuggling and trafficking and identify key signals for recognizing a trafficking victim.
  • To complement the indicator cards, ICE has also produced an informational pamphlet that focuses on ICE's law enforcement role and victim-centered approach in combating human trafficking, and highlights recent investigative successes.
  • ICE has created a new brochure providing a concise, comprehensive overview of continued presence – a temporary immigration status provided by law enforcement to victims of human trafficking – including eligibility and application guidelines.
  • U.S. Citizenship and Immigration Services (USCIS) has developed a new pamphlet about immigration options for victims of crime, geared towards emergency responders, law enforcement officers, and healthcare professionals nationwide who may be in position to aid victims of trafficking.
  • USCIS continues to issue public guidance and memoranda outlining the provisions and rights of trafficking victims under William Wilberforce Trafficking Victims Protection Reauthorization Act.


  • USCIS is working with interagency partners to develop and distribute a pamphlet on the legal rights available to immigrant victims of domestic violence in the United States and the facts about immigrating on a marriage-based visa.
  • USCIS continues to issue public guidance outlining the provisions and rights of trafficking victims under the William Wilberforce Trafficking Victims Protection Reauthorization Act.

Public Service Announcements

  • Public service announcements (PSAs) designed to raise awareness about the dangers and signs of human trafficking will air at port of entry and airport departure gates in the coming months – including information about how to report suspected human trafficking to authorities.
  • DHS has expanded two public awareness campaigns targeting potential trafficking victims: Hidden In Plain Sight and No Te Engañes. Hidden In Plain Sight has reached fourteen U.S. cities and is available in eight languages; No Te Engañes has aired in Mexico, Guatemala and El Salvador and includes four different PSAs as well as two radio segments.
  • Human Trafficking Video (English)
  • Human Trafficking Video (Spanish)

Newspaper Campaign

  • Human trafficking awareness advertisements appeared in foreign language and ethnic newspapers in 25 cities with a Homeland Security Investigations presence. The advertisement appeared in Spanish, Korean, Chinese and Thai language newspapers, as well as several English language papers whose target audiences include Haitian, Indian, Filipino and Asian-Pacific Islander communities. The human trafficking advertisement ran in 64 different newspapers, reaching more than 2.7 million people per issue.

Online Resources

The Department has created several online resources to engage the public, including:

  • A centralized web portal for all DHS resources related to efforts to combat human trafficking.
  • A civic engagement website that highlights policy developments, initiatives and local events from around the country to better connect individuals and organizations that are interested in learning more about human trafficking, as well as other border security issues.
  • A centralized email resource for law enforcement, non-governmental organizations and service providers to contact human trafficking experts with questions, comments, or concerns.

Training for Law Enforcement and DHS Personnel

  • Recognizing that law enforcement are often first to encounter potential victims of human trafficking, the Federal Law Enforcement Training Center has developed a free interactive computer-based training system for federal, state and local law enforcement officers. The training has been certified by Peace Officers Standards and Training in eight states and has the potential to reach 200,000 law enforcement officers annually.
  • The Department is currently developing training for all DHS personnel who encounter human trafficking within their scope of work. The goal is to train individuals in their own anti-trafficking roles and responsibilities as well as to familiarize them with the roles and responsibilities of their colleagues throughout DHS.

Victim Assistance Efforts

  • Eighteen of ICE's 26 HSI offices have hired full-time victim specialists to date – complementing the work of ICE's 350 collateral duty victim assistance coordinators and one full-time child forensic interview specialist.
  • ICE has designated 39 human trafficking experts – at least one in every HSI office. These individuals are specially trained to handle human trafficking leads, address urgent victim needs and serve as designated points of contact for local officers and leads generated through the Law Enforcement Support Center.
  • U.S. Customs and Border Protection (CBP) has produced informational 'tear' cards, 'shoe' cards, and posters targeting potential victims of human trafficking. These materials connect victims to crisis support and sustained social services for trafficking victims.
  • CBP Officers distribute the tear cards to select individuals at ports of entry. Posters containing information about human trafficking are displayed at ports of entry as well. Shoe cards containing the 24-hour hotline to the National Human Trafficking Resource Center are distributed through grassroots methods via victim service providers and faith-based organizations.
  • These tear cards are available in English, Spanish, Chinese, Russian, French, Korean, Thai, Vietnamese, and Indonesian – with shoe cards also currently available in English, Spanish and Korean.

Interagency, International and Private Sector Partnerships and Collaboration

  • The Department of Homeland Security (DHS) Private Sector Office has developed a virtual toolkit of the department's anti-human trafficking resources for distribution to businesses across the nation. The toolkit has reached thousands of employers, targeting the lodging, transportation, entertainment, agricultural, manufacturing, and construction industries.
  • As part of its international anti-trafficking efforts, DHS is addressing specific needs of Member States of the Regional Conference of Migration – a multilateral regional forum working on international migration and human rights issues. DHS solicited input from the member states through an online survey to determine training requirements that will be incorporated into and offered as part of ICE's international regional training on human trafficking, forced child labor and child sex tourism in December 2010.
  • DHS continues to expand engagement with its international partners via the Blue Campaign to better combat human trafficking on a global scale – actively engaging with the European Union, Canada and the International Organization for Migration. It also welcomes new opportunities for bilateral and multilateral collaboration.
  • DHS continues to meet with its federal partners, non-governmental and community organizations, and private sector partners to solicit stakeholder feedback and ideas on the department's anti-trafficking programs and to help shape future initiatives.

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